“CATALONIA” AS A QUALITY BRAND IN INDIA,

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BARCELONA-CATALONIA WORKSHOP
25-27 November 2013
PRESS PACK
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“CATALONIA” AS A QUALITY BRAND IN INDIA, A DESTINATION WITH AN AMAZING LIFESTYLE AND REAL QUALITY OF LIFE, WHERE THERE IS DEFINITELY A “PASSION FOR LIFE”
Catalonia is the perfect destination for cultural, gastronomy, shopping, luxury, cruising, sports events and MICE trips.

Catalonia and its capital city, Barcelona, is purely Mediterranean Situated in the North-East of Spain, close to France and Italy.

Catalonia is Spain’s top tourist destination and the second most popular in Europe after the Paris region.

Along with Spanish, Catalonia has also its own language, Catalan, and its own distinctive identity.

The intercontinental airport of Barcelona is the perfect gateway to Catalonia, the rest of Spain and Europe.

Emirates, Qatar Airways, and Turkish Airlines connect India with Barcelona and Catalonia via Dubai, Doha, and Istanbul, respectively, amongst many other European national carriers.

3 additional international airports (Girona, Reus – Tarragona & Lleida – Alguaire) and an extensive modern high-speed rail network also enable Indian visitors to reach from Barcelona destinations such as Valencia, Bilbao, Madrid, Salamanca, Granada, Seville, in Spain, and also Switzerland, London, Edinburgh, Rome, Florence, Venice, Vienna, Paris, Amsterdam, Prague, The French Riviera, The Alps, The Danube River and many other iconic “musts” in Europe.

With the Mediterranean Sea as a backdrop, vibrant Barcelona offers a seductive cocktail of beaches, history and a legendary nightlife. 40 minutes away on the road towards the coastal towns of the Costa Brava, La Roca Village is the perfect day trip for sensational shopping and lunch with a distinctive Mediterranean flavour.
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Catalonia offers the visitor an incredibly diverse range of cultural and natural attractions across its 32,000 square kilometres.

Its capital Barcelona is the second largest meetings and events destination in the world and the host of EIBTM, Europe’s main MICE exhibition, Barcelona also hosts the Mobile World Congress, the world’s most important mobile phone event.

Catalonia is a land of Mediterranean sea, the Pyrenees mountains, Romanesque World Heritage Site churches, Gaudi’s modernism, shopping, golf, sport, luxury, wellness and some of the best cuisine in the world.
CULTURAL TOURISM
Catalonia’s cultural offer is diverse and allows visitors following the trace of different architectural styles (Romanesque, Gothic, Modernist, etc.), well-known writers and great artistic geniuses such as Dalí, Picasso, Gaudí, Miró and Tàpies.
There are attractive mountain areas like Montseny, a natural park, as well as
Montserrat monastery and mountain which is much more than just a protected natural area.
The following sites in Catalonia have been declared World Heritage by UNESCO:

Palau de la Música Catalana. Barcelona. Modernism.

Hospital de Sant Pau. Barcelona. Modernism.

Poblet Monastery. Tarragona. the largest Cistercian monastery in Europe.

Roman Tarraco. Tarragona.

Mediterranean cave art in the Iberian Peninsula. There are 27 sites in Catalonia with listed paintings found in caves, grottoes and shelters.

Romanesque churches in Vall de Boí. eight churches and one chapel make one of the most significant sets of Catalan Romanesque art regarding both its architecture and paintings

The work of Antoni Gaudí:

Park Güell. Barcelona. First garden city experience.

La Pedrera (Casa Milà). Barcelona.
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Casa Batlló. Barcelona.

Sagrada Família. Barcelona. Built between 1884 and 1889, Gaudí’s oldest

religious work.

La Patum. UNESCO declared the ancestral La Patum festival in Berga (Barcelona), a Masterpiece of Intangible Cultural Heritage of Humanity.

Castellers. A genuine piece of Catalan folk culture featuring up to ten-storey human towers, it was recognised by UNESCO as Intangible Cultural Heritage of Humanity in 2010.
GASTRONOMY TOURISM

Gastronomy is a part of a nation’s cultural heritage. Catalan cuisine dates back to times immemorial, with a long tradition of recipes gathered in ancient handbooks.

Catalonia is playing an international leading role in gastronomy. Catalonia features 60 stars in the 2013 Michelin Guide.

Topping the list the two restaurants that have received 3 stars: Sant Pau, of Carme Ruscalleda and el Celler de Can Roca, of Joan Roca, which has been recentely named as the best restaurant in the world.
SHOPPING TOURISM

La Roca Village is one of the nine Chic Outlet Shopping® Villages in Europe.

Chic Outlet Shopping® is the Collection of luxury outlet villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping villages.

Currently home to more than 900 boutiques, the Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round.
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CRUISE TOURISM

Cruise tourism has equally increased considerably in recent years following improvement works in the port, which has become the biggest cruise port in Europe.

The Port of Barcelona has 7 international passenger terminals and is the leading european cruiser port and a Mediterranean turnaround base. Last year, 2012, the Port of Barcelona received 2.408.634 creuse passangers.
OTHER TOURIST ATTRACTIONS:
CIRCUIT DE BARCELONA – CATALUNYA– Racing Track
The Catalonia – Barcelone Speed Circuit has set itself up as a modern sports facilities, serving as the venue for the most important motor sport events of the world such as the Spanish Formula One Grand Prix and the Catalan MotoGP Grand Prix. But the Circuit is not only about passion for speed; it also offers the chance to organise all kinds of events and activities for companies thanks to the multi-purpose facilities.

Circuit de Barcelona – Catalunya has 22 years’ experience organising events at the highest levels of the motor racing world, Formula 1 Spanish Grand Prix and the Catalan MotoGP Grand Prix being the best examples.

The Circuit de Barcelona – Catalunya is the port of entry for Formula 1 in Europe and it is the chance to get a live shot of the drivers and teams who bring us the most spectacular motor racing display in the world.

Due to its privileged geographical location, it offers a plethora of possibilities in terms of available tourist attractions. The Circuit is only 30 minutes from Barcelona, and it is very well connected with the city (bus, train and highway) which makes it possible for visitors to experience the city’s fantastic architecture (the Sagrada Familia, the Gothic Quarter, La Rambla…), do all kinds of shopping, enjoy the local
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cuisine and participate in a great number of leisure activities (theatre, cinema, musicals, football…)

Further tourist attractions to be found at Spanish Formula One Grand Prix are the beaches of the Catalan coastline: Costa Brava, Costa Barcelona and Costa Daurada. In addition, the weather in May, the month during which the race is to be held, is perfect. For further information: http://www.circuitcat.com
FC BARCELONA
FC Barcelona’s Camp Nou stadium is one of the icons of the city of Barcelona. Almost 100,000 spectators can enjoy magnificent nights in the biggest and most spectacular stadium in Europe, which was granted five-star status by the UEFA.
Imagine living this experience from an unbeatable view of the pitch and enjoying special comforts in an exclusive setting including catering
and bar service, hostess, CCTV and match line-ups. The Hospitality Programme.
More information: http://www.catalunya.com

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