Taiwan Excellence 2013 Campaign Strengthens Taiwan Brands Foothold in India


Delhi, October 24th, 2013: The Taiwan Excellence campaign 2013 in India, organized by the Bureau of Foreign Trade, Ministry of Economic Affairs of Taiwan, and implemented by the non-profit trade promotion organization, the Taiwan External Trade Development Council (TAITRA), announced the success of the Taiwan Excellence 2013 campaign at a Press Conference today in Delhi. The celebration witnessed a large gathering of eminent dignitaries from Taiwan, leaders in TaiwanⳠICT, home, machinery and sports & leisure industries, top executives from Acer, Avision, Justime, KARMA and Malaika Arora Khan, the Taiwan Excellence spokesperson.

In 2013, TAITRA renewed its commitment to India with the theme 㼩>Fostering Excellent Lifestyles in India with Taiwan Excellence a program strongly aligned to the consumerⳠsentiments. The Taiwan Excellence 2013 campaign was initiated in Mumbai early this year and has been engaging consumers and business associates across metros through various promotional activities. These activities have given Indian consumers the opportunity to personally experience TaiwanⳠsuperior quality products. Some of the key initiatives were: Taiwan Excellence Experience Zones in shopping malls of major cities like Mumbai, Bengalore, Kolkata and New Delhi; the cross-regional big Idea marketing event, Taiwan Excellence Cares; EMMA EXPO in Chennai and COM-IT in Mumbai.
Mr. Chung- Kwang Tien, Representative, Taipei Economic and Cultural Center (TECC) in India, from the Government of the R.O.C. (Taiwan), said, the Taiwan Excellence campaign has become a comprehensive platform to showcase commercial exchanges between Taiwan and India. I am proud to inform that this year we have not only seen growth in the number of brand partners for the campaign in India jumping from 17 in 2009 to 60 in 2013, but have also achieved the objective of enhancing brand awareness among a new age of stylish Indian customers, from 4% in 2011 to 11% in 2012 for TaiwanⳠInformation & Communication Technology products. We expect an even more promising outcome by the end of 2013.
He further added, 㔡Taiwan, undeterred by recession, is roaring for business opportunities in India as it is a very important market for us. The foremost objective of the Taiwan Excellence campaign is to increase awareness and showcase the reliability,innovation⠡and value⠳strengths of Taiwanese products, to the astute Indian consumer. We will continue to bring the best of ICT, consumer electronics & home appliances, machinery and sports & leisure products. I am confident that with the combined effort by our two governments and enterprises, ties between Taiwan and India will further strengthen.

This year 60 leading Taiwanese brand companies from the Information & Communication Technology (ICT); Home appliances; Sports & Leisure; and Machinery industries pledged partnership to the Taiwan Excellence 2013 Campaign. The brand partners are Acer,AVerMedia, Avision, BenQ, BSI, BXB, Carnation, CASHIDO, CHANSON, Cooler Master, Cyber Power, D-Link,  Edimax, Enermax,FUSHANKODO, Genius, HTC, INADAYS, Just Power, Justime, KSS, karma, KENDA, KENYO, KW-Trio, Leadray, ORANGE,SONOSTAR, STRIDA, SHUTER, Silicon Power, Super Giuder, RoadEZ, Thermaltake, TherMedic, Transcend, UCHEER, Unitech,VITA, 3+Magi Mags, HIWIN, TongTai, HIWINMIKRO, RICH SOU, Autowell, Feeler, Seyi, Aurotek, Chin Fong, Wexten, Kent, CGM,FCS, WELE, Chum Power, CHMER, SYNTEC, ProArc, MARS.

Following 2011 Traveler Go! and 2012 The SmarTEST!, TAITRA has initiated Taiwan Excellence Cares䬠the 2013 Big Idea Campaign to take place in 5 major markets in Asia: Taiwan, Mainland China, India, Indonesia and Vietnam. To date, this yearⳠcampaign has attracted more than 56,000 participants to partake in this comprehensive and exciting CSR campaign, helping to make a difference in the most fun and innovative way, while effectively communicating the key message Taiwan Excellence Excellent Lifestyle




·      MERCEDES AMG PETRONAS star Rosberg welcomes Laureus to Buddh track
·      The work Laureus does to support projects like Magic Bus is wonderful,
especially in India where so many have to struggle. I found it moving listening
to their stories’ – says Nico Rosberg
·      Pictures of Nico Rosberg and Magic Bus youngsters available for media use at www.laureusarchive.com 

DELHI, October 24, 2013 – Young people from the Laureus-supported Magic Bus project in India have enjoyed a day they will never forget with Formula One star Nico Rosberg at the Indian Grand Prix.

The highlight of the visit came when Laureus Ambassador Rosberg, who drives for the MERCEDES AMG PETRONAS Formula One™ team and won the Monaco and British Grands Prix this year, personally welcomed the 20 youngsters in their bus as they headed for the Buddh International Circuit.

Nico, who has won three Grands Prix since he joined Formula One in 2006, said: “Sport is so effective in inspiring young people and giving them hope for the future. Nowhere is this more true than in India where so many children have to struggle from the day they are born.
“The work Laureus does around the world to support projects like Magic Bus is wonderful and I was pleased I was able to meet the guys and talk to them. I took the chance to show them around on my working desk in the team’s garage. I think they were amazed by the whole day and I hope they will be inspired by the visit and become role models for the other young people at Magic Bus. I certainly found it moving listening to some of their stories about what life has been like for them and how they have been given support and direction by the project and now have much more hope for their future.”
Nico led a question and answer session with the young people, and also donated footballs which were loaded into the bus for the youngsters to take back to the project.

Since its inception Magic Bus, which originated in Mumbai, has reached out to 250,000 children. Through activity-based learning issues such as gender equality, health and hygiene, the programme aims to build a poverty-free future for children. The project works with children and their communities for up to ten years on a journey from childhood to livelihood. Their work helps to ensure that they create a new generation of economically independent citizens who are fully equipped to participate in, contribute to and, even, shape tomorrow’s India.

Nico Rosberg is a Laureus Ambassador, a select group of current and retired sportsmen and sportswomen, who, along with the members of the Laureus World Sports Academy, support the work of the Laureus Sport for Good Foundation.

Mercedes-Benz and IWC Schaffhausen are Global Partners of the Laureus Sport for Good Foundation. IWC Schaffhausen is the Official Engineering Partner to MERCEDES AMG PETRONAS.

Since its inception the Foundation has raised more than €60 million for projects which have helped to improve the lives of over one-and-a-half million young people. Laureus currently supports more than 140 projects in 34 countries.

Gerald Meier,
Head of Global Communications


Sergio Perez and Gillette announce launch razors “The Best A Man Can Get”



Mclaren Mercedes driver Sergio Perez and Gillette announce a technology partnership to launch razors that are “The Best A Man Can Get”

~ Bollywood divas Neha Dhupia and Aditi Rao Hydari launched the Fusion Power Phantom and special edition Mach 3 razor and cheered on Sergio Perez as he took on the Gillette shaving challenge, live on stage~

New Delhi, 23 Oct, 2013: Young and dashing F1 driver – Sergio Perez, along with Bollywood divas Neha Dhupia and Aditi Rao Hydari celebrated the most revered world class partnership between Gillette and McLaren Mercedes – British Formula One team, with the launch of Gillette’s next gen, superior technology razors:  Gillette Fusion Power Phantom razor and a special, Limited Edition Gillette Mach 3 razor in red colour. At the launch event, the two Bollywood stars shaved and cheered on Sergio Perez, as he took on the Gillette shaving challenge, live on stage.

This exciting partnership reinforces both brands’ shared passion for superior engineering, innovation and technology in their respective fields. Both Gillette and McLaren Mercedes are committed to giving men a winning edge. Together they launched two razors- The advanced Gillette Fusion Power Phantom, a razor with 5 blades on the front and one at the back with a power function which releases soothing micropulses while shaving that ensure you barely feel the blades leading to an effortless shave; and the Limited Edition Gillette Mach 3 razor, in red, the three bladed brand brings the most comfortable and smooth shave.

Expressing extreme joy at the occasion, Sharat Verma, Country Marketing Manager, Gillette India said, “Gillette has a rich heritage of partnering with the best athletes, sports leagues, teams and sporting events worldwide. Yet again, we’re proud to have partnered with another brand familiar to men worldwide:  McLaren Mercedes – one of the most successful teams in Grand Prix racing. This exciting partnership reinforces Gillette and McLaren’s shared passion for superior engineering, precision, and innovation.
He further added, “Over the last 100 years, we have been committed to delivering superior grooming solutions which are state of the art, cutting edge and expertly engineered to make shaving more effortless and convenient for men. In line with the purpose of touching and improving lives of more consumers, we have brought to India, Gillette Fusion Power Phantom. The razor with a power button generates soothing micropulses that reduce friction and increases razor glide, to provide a comfortable shave so advanced, you barely feel the blades, making it great even for men with sensitive skin. Priced at just Rs.349*, Gillette Fusion Power Phantom Razor an unparalleled shaving experience through a next generation shaving technology at an affordable price.”

Commenting on the partnership, F1 Driver, Sergio Perez said, “Being a Formula 1 driver is about precision and control. Combined with the great technology of the car it gives me a winning edge.  This is exactly the reason why I have been using Gillette for the longest time. Gillette’s shaving technology is engineered for the same precision and control, and I know I can count on it for a smooth, comfortable shave – as much as my car and driving, and as fast, every time.”
Aditi Rao Hydari and Neha Dhupia, advocates of the clean-shaven look said“We are proud to be associated with Gillette. They seem to outdo themselves time and again. We have always felt if a man is clean- shaven, half the job is done as far as grooming is concerned. Shaving is an important aspect for men and we are glad that Gillette has launched the Gillette Fusion Power Phantom range which will give men an extremely effortless shave through a cutting edge technology at an affordable price. With the Gillette Fusion Power Phantom razor, no Indian man, has any excuse left to not shave every day.”
Gillette Fusion Power Phantom shaving system that combines revolutionary blade technologies to offer the ‘best powered wet shave ever’. Gillette Fusion Power Phantom razor includes a range of features designed to enhance comfort and precision while shaving. These include:


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