Bitzer Announces Plans to Expand Operations in India
New Delhi, March 06, 2013.
Bitzer, the worlds’ largest private compressor manufacturer has announced that
it is expanding its operations in India. The BITZER Group is the world’s
largest independent manufacturer of refrigeration compressors with sales
companies and manufacturing facilities for reciprocating, screw and scroll
compressors and pressure vessels all over the globe.
Bitzer has been
present in India since 2007 through a 100% owned Bitzer subsidiary - BITZER
India Pvt. Ltd. It has developed an enviable reputation as a reliable supplier
of its compression products to major OEM’s in India like Blue Star, Voltas, CIAT India, Climiveneta, Motherson
Group, Panasonic India, Ingersoll Rand, Reynold India. In addition it serves
clients like BPCL, Indian Oil, Reliance Industries, Maruti Suzuki, Taj Hotel,
Hotel Leela, Radisson Hotel, Wal-Mart, Birla Retail, Reliance Energy, NTPC,
Bharat Electronics , Indian Navy and Coast Guard through its offices in Mumbai
and New Delhi. The activities primarily focus on customers support all aspects
of application and systems design.
Bitzer has a highly trained team of engineers to train and supports its
clientele in the country. As a leading provider of compressors, Bitzer in India
offers technical, commissioning and offers technically superior solutions to
its customers. BITZER is globally known for manufacturing the most energy
efficient products in its class and this makes it possible for its Indian
customers to consume least possible
energy, contributing to the country’s drive to reduce its energy and carbon footprint.
According to Robert
de Bruyn, Managing Director of Bitzer India, “ products manufactured
by us are used for air-conditioning and refrigeration and find application in
most of the industries. The process chillers made with our screw and
reciprocating compressors are used extensively in power plants across the
country. The central air conditioning plants in offices of major power companies
would also have BITZER screw compressors. BITZER has supplied more than 30,000
compressors in India till date and these are working with hundreds of OEM’s and
thousands of end customers across the country“.
Now with a view to
ready itself for the market which is anitcipate to experience exponential
growth due to the envisaged setting up on the cold chain for the transportation
and sale of agricultural products, as well as the opening up of foreign
investment in retail, Bitzer plans to expand its owned & operated
‘Green Point’ Service Centres at Mumbai and Delhi to Bangalore (will be opened
by April 2013). In addition, It will be having resident sales managers at Bangalore, Chennai
and Kolkata. World wide companies like Wal-Mart,
Carrefour, Metro Cash-n-Carry etc are all Bitzer customers and with
the expected entry/ expantion of their footprints in the country, Bitzer
expects that the demand for its cooling systems will go up many fold. With its
recent acquisition of the truck and trailer refrigeration division of Lumikko,
BITZER will start offering the product line to the Indian market, by mid this
year. The demand for truck refrigeration is growing exponentially in India and
is expected to grow over 20-25 percent each year and BITZER would be well
placed to meet this demand with its energy efficient product range.
According the Marcus Loistl, Bitzer’s Global
Director Marketing and Communications, Bitzer does not have any
manufacturing in India. All the products are sold in India are from its
production factories at Germany and assembly plant at Indonesia. Bitzer has a
two tier distribution network in India with distributors at New Delhi,
Bangalore and Mumbai heavily stocking to ensure ex-stock availability from
their pan India offices. They are complemented by L2 dealers based out of
cities like Cochin, Kolkata, and Chandigarh etc.
Media
Contact:
Abhinav Kaul - 9810364560
Anas Mehmood - 9873100509
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