Super Religare Laboratories renames itself as ‘SRL Diagnostics’

Launches a new logo

New Delhi,08 August, 2012: Riding the popularity of ‘SRL’ and a strong need to have a brand that can stand out as an independent entity, Super Religare Laboratories (SRL) has rechristened itself as ‘SRL Limited' with brand identity of 'SRL Diagnostics.’ The company also launched a new logo to augment its new brand image.

The last 17 years have seen SRL growing from strength to strength. Today it is India’s largest and Asia's leading diagnostic network. So much so, that the word ‘SRL’ has become synonymous with diagnostics. The company enjoys a formidable presence in India and has soared to establish for itself a strong presence globally. After becoming a subsidiary business  of Fortis Healthcare Limited,  SRL elected to give itself  a new identity.

Considering the growth in the Healthcare sector that India is bound to witness, the company envisions a strong need to have a brand that can stand as a strong independent entity. Hence as SRL embarks upon the journey to take diagnostics to the next level, “Super Religare Laboratories Limited”  will now be known as “SRL Limited”, and all the diagnostics centres will be branded as ‘SRL Diagnostics’.

The new logo and color showcases the core strengths of SRL. The microscope signifies precision and is a critical instrument in Science and clinical research. SRL embraces blue for its stability, reassurance, optimism, friendly and innate strength. Red is the colour of the life-giving blood flowing through our veins. It has a strong symbolism as life, energy and vitality. Green is SRL’s underlying promise towards world class healthcare and the promise of healing.

Speaking on the occasion Dr Sanjeev K Chaudhry, now the Managing Director (former CEO), SRL said “With our new identity we redouble our commitment to precision, accuracy and compassionate care that have been hallmark of SRL ever since the company started in nineties.  The new identity is symbolic of a new thrust, a second take-off we shall witness at SRL”.

 “The new logo will allow people to recognize and understand the core competencies of SRL in a better way. Considering the growth potential of the healthcare sector that India is bound to witness, the need to have a brand that can stand as an independent entity was strongly felt. With the change in the name of the Company, we thought it apt to unveil our new Logo which truly reflects our present reality.” added Mr. Sanjeev Vashishta, CEO of SRL.

About “SRL Diagnostics” – Global Diagnostics Network

SRL Diagnostics (previously known as Super Religare Laboratories Ltd.) introduced world-class gold standards in diagnostic technology and services to India in 1995, with an objective to provide accurate solutions, with ethical standards and care as its core value.  Today, it is the leading diagnostic laboratory network in India, successfully delivering global Standard Diagnostic services, both in the field of Laboratory Medicine and Radio Imaging.

SRL’s nationwide network boasts of 8 Reference Labs, 8 centers of excellence, over 210 network laboratories, 19 radiology/imaging centers, and a footprint spanning over 1300 Collection Centers.  Our international operations comprise of reference lab in Dubai and Nepal with more than 23 collection centers, as well as representation and liaison offices in many countries outside India.

Committed to quality, SRL has highest number of accredited labs - 28 labs accredited by the NABL (ISO 15189), 3 labs accredited by CAP, 6 labs with ISO 9001:2008 certification from the International Certification Services Private Limited and one laboratory accredited by the NABH.

SRL offers one of the most comprehensive test menu range of approximately 4000 diagnostic tests, performing over 50,000 test per day, through an enviable network managed by more than 2000 medical and scientific staff, including pathologists, radiologists and scientists. 

We believe that a key factor to succeed, sustain and strengthen our business is our ability to innovate, develop and improve on existing tests, introduce new technologies, thereby expanding the range and scope of our services to our customers in India and abroad. Over the years SRL continues to take significant strides in furthering its science and technology leadership in diagnostics industry through its strong R&D team working dedicatedly towards this mission.  SRL R&D department is certified by ISO and recognized by the Govt. of India’s Department of Scientific and Industrial Research.

SRL also provides clinical research services by conducting Phase I- IV clinical trials for multinational and Indian pharmaceutical and biotechnological companies, thereby supporting their international regulatory submissions.

SRL is today one of the leading diagnostic networks in the world. It has shown phenomenal growth year on year, owing to its impeccable quality standards, excellent knowledge base, skilled manpower, cutting edge information technology strength and a very strong logistics network.  

For More details, contact:

 Naresh Sharma

9953291000