Aug 11 Vol 01, Issue 1001 
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                  | TODAY'S TOP HEADLINES | 
                
                  |                                               
London Olympics fails to meet expectations for businesses: Deloitte | 
                
                  | The
 Deloitte report says that 42% of companies have reported an increase in
 demand since the start of the Games, compared with 27% who reported a 
decrease. | 
                
                  |  
Olympic partners play an integral role during London 2012: IOC | 
                
                  | Without
 the support of the business community, without its technology, 
expertise, people, services, products, telecommunications, its financing
 – the Olympic Games could not and cannot happen, says IOC president 
Rogge. | 
                
                  |  
Fifa opens new investigation against Mohamed bin Hammam | 
                
                  | The
 new investigation has started less than one month after his life ban 
was overturned by the Court of Arbitration for Sport (CAS) | 
                
                  |  
Yuvraj, Harbhajan, in BCCI's 15 for World T20 | 
                
                  | BCCI
 announces that "star" cricketers Yuvraj Singh and Harbhajan Singh would
 be a part of the 15-member squad for India's T20 series against New 
Zealand and the World T20 tournament.a | 
                
                  | TOP STORY PICKS OF THE WEEK | 
                
                  | 
‘Shooting’ Stars | 
                
                  | BY
 INVITATION - We are just about halfway through the Olympic Games and 
India has fared quite well. What is evident is that India has the 
talent, but as of today the pool of world-class athletes is still very 
small. | 
                
                  |  
Magnificent Mary settles for Bronze at London 2012 | 
                
                  | Five
 times World Champion MC Mary Kom has to settle for bronze after losing 
to reigning European Champion Nicola Adams of England at the Excel 
Arena. | 
                
                  | 
Fifa invests $8m in Indian youth football development efforts | 
                
                  | In
 September, New Delhi will also host this year’s International Football 
Arena conference, with Fifa secretary general Jerome Valcke and director
 of development Thierry Regenass, both confirmed. | 
                
                  | 
Karbonn Mobiles is title sponsor of CL T20; ESS says revenue targets on track | 
                
                  | Karbonn,
 which already has title rights to the Indian Premier League, takes over
 from Nokia as title sponsor of world cricket's most lucrative T20 club 
event. | 
                
                  | 
Nepal confirmed as 4th intl team in Nehru Cup; India to take on Syria in opener | 
                
                  | Nepal
 confirmed as the fourth international team competing in the upcoming 
Nehru Cup, replacing Kenya, which last week declared its 
unavailability.. | 
                
                  | 
TEN Network acquires The Football League & The League Cup till 2014-15 | 
                
                  | TEN
 Sports secures live and exclusive rights to broadcast The Football 
League and The League Cup from 2012/13 to 2014/15 for the South Asia 
market. | 
                
                  | 
JPSI acquires TV rights to Indian round of FIM Superbike World C'ship | 
                
                  | Buddh
 International Circuit promoter JPSI bags TV rights for live 
transmission of the Indian round of the FIM Superbike World Championship
 to be held in March 2013. | 
                
                  | 
Social Media Brand Equity Ranking: IPL, MI, KKR in Top 20 | 
                
                  | IPL,
 franchises Mumbai Indians and Kolkata Knight Riders among top 20 brands
 that have successfully generated social media buzz and positive online 
public sentiment.. | 
                
                  | 
EPL announces U21 league | 
                
                  | The
 new Barclays U21 Premier League has been devised as part of the new 
system and will help bridge the gap between academy and first Team | 
                
                  | 
Digitas India ropes in former ESS mkting head Nirmal Dayani as COO | 
                
                  | Digitas
 India appoints Nirmal Dayani, whose last stint was as head of marketing
 at ESPN STAR Sports, as its new chief operating officer. | 
                
                  | 
SLPL ropes in Mahindra as title sponsor | 
                
                  | SLPL
 gets huge lift as Mahindra takes title sponsorship, but tournament hit 
by withdrawal of its biggest draw in West Indian batting sensation Chris
 Gayle, citing groin injury.. | 
                
                  | 
Sporty Solutionz picks up global TV distribution rights for SLPL | 
                
                  | Sporty
 Solutionz has picked up the global TV distribution rights for the 
inaugural Mahindra Sri Lanka Premier League cricket, which kicks off 
Saturday. | 
                
                  | 
20m UK viewers watch Usain Bolt's Olympic win | 
                
                  | Usain Bolt's win in the men's 100 metre final was watched by more than 20 million viewers in the UK, the BBC has confirmed. | 
                
                  | 
London 2012 set to reach 4.8 billion global audience | 
                
                  | Figures
 released by the BBC show that almost 90% of UK population has watched 
coverage of the Games so far and 20 million watched Usain Bolt win the 
men's 100m final. | 
                
                  | 
Olympic bounce for Glasgow 2014 as sports fans inspired by thrills of the Games | 
                
                  | Glasgow
 2014 Commonwealth Games already gaining a major boost from the 
feel-good factor generated by the London 2012 Olympics, according to 
latest research.. | 
                
                  | 
Sports, cable networks only bright spot as News Corp posts $2.85bn loss | 
                
                  | News
 Corp's cable networks, of which sports forms a major segment, proves to
 be only bright spot for media conglomerate in quarterly results posted 
Wednesday. | 
                
                  | 
News Corp inks Dutch football rights deal | 
                
                  | FOX
 International Channels bUYS 51% stake in Eredivisie Media & 
Marketing, which owns the rights to the Eredivisie, the top Dutch 
division. | 
                
                  | 
Leaders in Football founder buys back majority stake from bankrupt CSI | 
                
                  | Founder
 of firm that puts on annual Leaders in Football conference buys back 
majority shareholding from administrators of Convers Sports Initiatives. | 
                
                  |  
Headliner – False Start? Gender Determination in Sport.  | 
                
                   Historically,
 female athletes and sportswomen have been subject to an   assortment of
 discriminatory practises that have affected their ability   to 
participate in sporting events. The very first modern Olympic Games   
organised in 1896 at Athens prohibited women from competing, which   
restriction was lifted in the Paris 1900 Olympic Games. Since then,   
female athletes have featured in Olympic competitions in gender specific
   events as well as in several “mixed” disciplines, including sailing 
and   equestrian events. | 
                
 
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