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21 August 2012    |   Edition:107

This week we are very excited to finally see our children’s book event JUMPSTART happening on Thursday and Friday. Our programme is fully packed with amazing people, topics and ideas. So if you haven’t registered yet, please go ahead as only a couple of seats are still available. And don’t forget to prepare, and to this end you will find the last part of Manasi’s children’s book report in our Newsletter today.
Beyond that we are very proud to share with you the latest news from our colleagues in Brazil who organized CONTEC BRAZIL last week, a conference on education. More than 800 participants were present and participating!
And we are also happy to announce the first Indian Printers collective at the Frankfurt Book Fair, so don’t miss out on meeting them in Frankfurt.
Enjoy the reading!
Kind regards
The German Book Office New Delhi Team
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Jumpstart 2012: Exciting Highlights
This year it is all about ‘Off the Page’ as you’d know. So, we will take you straight to the point, rather the glowing neon-lighted pointers on our densely populated programme schedule which we are very taken up with, ourselves. While we are having the Illustrator’s Master Class with Hervé Tullet, it is a matter of great significance that we are exploring books and the wizardry that goes into the creation of a book as a designed object. The acclaimed illustrator and innovative ‘book maker’ has come all the way from France and it will be a delight to see how our participants for the Illustrators Master Class interact with him. You need to look out for the lovely Hervé Tullet books which will be made available at the venue [IIC new wing] through our partnership with the lovely CMYK bookstore.
Talking of books, we are also going into the hot ‘e-book’ zone for all you hep and happening readers [or should I just say ‘readers en masse’?]. So, we have Fliplog’s Brij Singh and Sayoni Basu do some interactive cooking with you- to ‘cook an e-book’.  From ingredients to steps in the whole process, there will be some imaginative flexing of the ladles and spatulas for the simmering outlines of an e-book.
And then, without further ado, we will tell you about the Open Mike sessions. The screenings have been done and the selection of bright minds will now be gearing up to present their ideas on this platform before a great audience replete with illustrators, designers, writers, publishers, and field experts - all from the sphere of publishing for children! Considering we uphold the praxis end of things high, this open mike session only sets the stage for further brilliance to unfold and further connects to be made later at the Book Souk!
Interesting as it sounds – Book Souk is not actually a take-off in any sense on the expansive and indulgent Dubai Souks! Rather, it is an intimate space which could be the one for matchmaking for professionals (writers, editors, illustrators, designers, story-tellers) from the field of children’s books, who meet the Publishers/Editors and share their ideas, and hopefully take it to the next level. We are keeping our fingers crossed for any cross-pollination of ideas that might take place on this fertile ground.
While exploring further intellectually fertile grounds, we come to the revival of the libraries which we attempt at bringing back to the forefront of schools. The dusty aisles full of books promising to take you to stranger shores have always been romanticised [just as I did here!] but now is the time when some fresh blood is pumped into those veins and Jumpstart comes together with Pratham Books and India International Centre to host this discussion on shape-shifting concept of libraries.
Now as it all sounds forward looking and frenzied, we want every bit of it to be shared with you because it happens only once a year and it is Jumpstart and it is us reaching out to all you creative, energetic  souls in this coming together of all things good and bright in children’s content. So if you’ve read it and are riveted by it, please find out more/register/follow/respond to us through

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The Frankfurt Book Fair presented CONTEC BRAZIL
A conference on Literacy, Education & Children’s media content and technology.
The two- day conference taking place at the Auditorium Ibirapuera in São Paulo, Brazil on
on 7 and 8 August 2012 was organised by two divisions of the Frankfurt Book Fair: LitCam and the Frankfurt Academy. CONTEC Brazil promoted discussions about the incorporation of new technologies in the classroom, teacher training, digital media and social networks for literacy. More than 800 participants took part in presentations and debates between 33 national and international Speakers. For Juergen Boos and Marifé BoixGarcía, President and Vice President of the Frankfurt Book Fair respectively, this was a big indicator that the right topics were chosen and the right audience addressed: “We brought together publishers and teachers at one conference to exchange their experiences during these two days”.
Since 2006, the Frankfurt Book Fair has developed a variety of options for schools and teachers as part of its focus on “Education for the Future”. The non-profit organization- LitCam (Frankfurt Book Fair Literacy Campaign) was founded for this purpose. LitCam helped develop the event programme for CONTEC. Under the title “Literacy: Role of policy, publishers and media”, the first day of the conference programme, therefore, featured international and Brazilian literacy campaigns and initiatives. How can comics help people learn to read? And what role do games play in promoting literacy? In his keynote- “The role of (new) media to world literacy”- Brij Kothari from India presented the activities of the non-profit organization- Planet Read. The organisation’s initiative of subtitling television programmes and feature films in their own language to bolster the reading skills of the audience has been already successful in India.
Under the title “Frankfurt Academy Brazil – Reader 2.0”, the Frankfurt Academy organised the second day of the conference and brought together thought leaders from the international publishing industry. How should the publishing industry prepare for the future? Publishers from Brazil and the USA took a look into the crystal ball and pointed out some differences and similarities among book markets throughout the world.
The Frankfurt Book Fair will continue its work in Brazil and is already planning the CONTEC BRAZIL 2013.

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ANNOUNCING for the FIRST time!
TOP 10 Indian Printers – ALL in 1 Stand at the Frankfurt Book Fair 2012
Hall: 8.0
Stand No: S 989
10th to 14th October 2012
Gopsons Papers Ltd.
International Print-o-Pac Limited
Jayant Printery
Manipal Technologies Ltd.
Multivista Global Ltd.
Nutech Print Services
New Delhi
Parksons Graphics
Replika Press (Pvt.) Ltd.
EPIP, Kundli Haryana
Repro India Limited
Thomson Press (India) Ltd.
Faridabad, Haryana
Click here to find us on the Frankfurt Online Catalogue
Organised by:                         CAPEXIL (
Supported by :
           Frankfurt Book Fair & German Book Office New Delhi.
To fix appointments and for more information contact:
Mary Therese Kurkalang
M: +91 9582732689

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Industry News from South Asia: CHILDREN'S BOOK PUBLISHING
By Manasi Subramaniam
Part VII
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Multi-Cultural Representation in Indian Children’s Literature – for India and for the World
The most basic definition of cultural authenticity within literature requires that it should accurately portray the history, customs, values, and language of the country. The beauty of literature is that it has to practise, not preach. A book does not have to stress the uniqueness of a culture for it to be beneficial. It can simply set its stories in certain contexts that children can identify with. It has to be accurate, sensitive, and avoid negative, stereotypical, and condescending depictions of Indian culture. Ultimately, the books need to be about everyday events in which characters un-self-consciously represent the world around the child. This even makes the book more fun to read.
Children’s literature can broadly be divided into two categories – the selective tradition, which represents the dominant worldview, and the oppositional tradition, which provides a counter-hegemonic perspective of the world . The dominant worldview tends to be the worldview of the perceived majority. For a child to be exposed only to selective writing – which, in most cases around the world, happens to be Caucasian, Anglo-Saxon writing – can be a very dangerous thing indeed. The oppositional tradition – usually postcolonial writing about coloured characters – is incredibly important for both the perceived majority and the several minorities.
So a book about Indian culture is as important for a non-Indian child as it is for an Indian child. In the former case, it spreads awareness about the existence of other cultures, and in the latter case it contributes to a sense of nationality, ethnicity and self. Several Indian publishers now have their books available across the world as part of this global movement.
In terms of rights and licenses, children’s and young adults books have only recently been active in the international market. Publishers like Mapin and Tara are pioneers in making illustrated books from India available in the international market. Tara has remained active in the global market, with over 100 rights to the publisher’s 85 titles sold all over the world. In total, 30 per cent of Tara’s turnover comes from the sale of rights, and an additional 25 per cent from direct sales into other English-speaking markets.  This is extraordinary for a country in which the largest numbers of children’s books sold are imports and licenses.
Karadi Tales has been active at international book fairs since 2004, although the early forays were fairly naive. In the last 3 years alone, though, 13 rights have been sold to markets ranging from Europe and the Americas to the Far East. There certainly seems to be potential for picture books from India in the world, especially considering the importance given to multicultural literature within international education.
The challenge in India is to simultaneously communicate the rich legacy of the past with folklore and mythology and the reality of the present with contemporary and original stories. Everything about the story unconsciously communicates something to the child. What we need to make is a series of choices – where is the story set, when is the story set, what is the artwork that complements the story? And what is the India that is communicated to the child through the choices that we have made?
Human beings, as social and cultural creatures, are not uni-dimensional. As a multi-dimensional history and a multicultural society, books need to be reflective of history and society. Books that supercede reality are dangerous, especially when children are exposed to descriptions of a world that does not exist. (I don’t include fantasy, when I speak of superceding reality. What I mean is the Utopian and homogeneous world that is found in mono-cultural literature.)
The best books break down borders. They don’t make children feel self-conscious or underrepresented. They offer a mirror and a window – a mirror that reflects the child’s own world and a window that leads to the world outside.

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German Book Office New Delhi
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German Book Office New Delhi is a joint venture between the Frankfurt Book Fair and the Federal Foreign Office, Berlin.

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