India Telecoms Services and Products Key highligths

The key highlights of CMR's MarketViewpoint 2011 for the India Telecoms Services and Products market are as follows:
1) The major growth drivers for the Telecom Services segments would be launch and roll-out of 3G and BWA / WiMax / LTE services and the consequent growth in usage of high speed broadband, VAS and data services.
Establishment of 3G and BWA (WiMax and Long Term Evolution or LTE) will have a positive impact on the India market; however, broadband content will remain in early stages of development through 2011.

With the allocation of 3G and BWA spectrum and rollout of services by private as well as incumbent operators, WiMax/LTE will help in overcoming the infrastructure issues in the country as well as deliver enhanced performance to end-users.
In terms of broadband content, 2011 will witness early stages of development. However, as WiMax / LTE services gain in popularity, content creation and mobile application development will witness increased focus by vendors, developers and service providers looking to build their own portfolio of unique 'apps'.

Other high growth Telecom Services areas include IP-TV, IP-VPN, VoIP, Mobile VAS etc.

2) India Telecom Products (mobile handsets) segment will witness a high growth rate of 26.2% CAGR over the period 2010-2014 to touch Rs 1,28,729 Crore in 2014.
The smartphones market in India is expected grow to over 10 million units in 2011 from 6 million units in 2010. The Android Operating System will continue to gain acceptance as a mobile operating system (OS) and 12% of all smartphones shipped in India during 2011 are expected to be based on the Android platform.

The 'early adopter' phenomenon in media tablets will become visible in India in 2011, but will fight shy of becoming mainstream. CyberMedia Research expects over 1,00,000 Tablets to ship in 2011 alone, based on the current portfolio of players like Samsung, Apple, Olive and others. However, media tablets in their present form and currently prevailing price points are unlikely to excite the large majority of consumers. A 'game changer' in this space could happen in late 2011 / early 2012 if a players such as Reliance Infotel introduces a 'mass market' Tablet priced lower than Rs. 10,000 per unit.

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